Toronto-based Corona Jewellery Co. and designer Shelly Purdy have launched ‘Seasons,’ a line featuring Maple Leaf Diamonds and Canadian gold.
Debuting at JCK Las Vegas, the bridal and fine fashion jewellery collection celebrates spring, summer, autumn, and winter.
“The ‘Seasons’ collection is inspired by the ever-changing nature of the Canadian landscape–from the awakening, delicate buds of spring and sparkling summer lakes to the earthy autumn forest trails and the beauty of winter’s gently falling snow,” says Purdy, an award-winning designer.
“As a proud supporter of ethical diamond mining, I was very pleased to learn about Maple Leaf Diamonds’ unique tracking process for its Canadian diamonds and Canadian gold. It just felt right that Maple Leaf Diamonds should be home to the ‘Seasons’ collection.”
‘Seasons’ is Purdy’s follow-up collection to ‘The Royals,’ a jewellery line inspired by Prince William’s and Kate Middleton’s wedding.Â
“We are thrilled to have such a creative and passionate Canadian designer partner with us to take our Maple Leaf Diamonds brand in such a new and exciting stylistic direction,” says Sandra Minister, Corona’s divisional manager. “We saw a chance with Shelly to offer Maple Leaf Diamonds customers more original choices and allow them the opportunity to connect with the individual who designed their engagement ring. It’s an excellent additional talking point for retailers and fits perfectly with the Maple Leaf Diamonds Canadian origin story.”
