Bi-coastal marketing, advertising, and public relations firm Luxury Brand Group has been named agency of record for Jewelers unBLOCKed.
With offices in New York City and southern California, Luxury Brand Group will create and oversee projects in consumer and trade public relations, jewellery and insurance trade relations, and creative and website development. The account will be handled by the New York office.
“We are looking forward to working with Patricia K. Low, and her very talented team at Jewelers’ unBLOCKed,” said Frank Proctor, president and chief executive officer (CEO) of Luxury Brand Group. “The firm’s growth in its first year has been strong in every major market segment throughout the United States, despite the economic fragility.”
Jewelers unBLOCKed provides block insurance coverage for retailers, custom designers, wholesalers, remount events, manufacturers, and refiners.
“The Jewelers unBLOCKed product is unique in that it combines two key aspects that are not readily available in the insurance arena at present—it is entirely client-centric,” Low says. “The program offers premier clients the flexibility and expertise they deserve.”
In the coming months, Luxury Brand Group is expected to unveil a schedule of special events, speaking engagements, and programs, as well as increasing the insurance provider’s web presence and expert profile.
