Jewelers Mutual is joining forces with Canadian buying group, DiGem.
In exchange for providing Jewelers Mutual exclusive endorsement among DiGem members for their commercial and personal lines products, the insurer will help promote the group in its communication and promotional materials to jewellers and customers, as well as on its website.
The agreement comes in response to the insurer looking to increase its presence in Canada, particularly in Western Canada, where DiGem has more members.
“Because both Jewelers Mutual and DiGem were founded by retail jewellers, the organizations share a lot in common,” said Darwin Copeman, president and chief executive officer (CEO) of Jewelers Mutual. “We’re excited to work with them more closely so our collective efforts will provide even greater benefits to Canadian jewellers.”
DiGem comprises more than 55 jewellery stores in Canada and is working to increase its membership.
“[We] are looking forward to establishing a partnership that helps build our membership numbers and strengthen our organization even further,” said DiGem CEO Connie Kitagawa.
The deal calls for DiGem members to have free access to JM University’s educational safety and security programs. Members will also be able to attend two dedicated, educational presentations or programs of their choosing each year. Monthly and quarterly publications will also allow Jewelers Mutual to keep DiGem members informed.
