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Birks’ Toronto store welcomes Van Cleef & Arpels

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The Van Cleef & Arpels ‘Double Butterfly’ ring.

Van Cleef & Arpels is now a permanent fixture at Birks’ Toronto flagship store with its own dedicated space.

“It is with much pride that we celebrate the opening of the new Van Cleef & Arpels boutique inside our Bloor store in Toronto,” said Jean-Christophe Bédos, president and chief executive officer (CEO) of Birks & Mayors.

“Birks is privileged to enjoy a long-standing relationship with the iconic French jeweller. We are thrilled to be offering our customers such a distinguished, high-quality jewellery and timepiece brand. Today’s opening marks the arrival of spring and all things beautiful at Birks on Bloor.”

The selection will include jewellery and timepieces available exclusively at Birks.

“We have long enjoyed a successful partnership with Birks,” said Van Cleef & Arpels president and CEO, Alain Bernard.

“To have a high-impact presence here in the great city of Toronto for our creations is very exciting. The city offers every luxury and convenience from a cultural standpoint, and Van Cleef & Arpels looks forward to growing here within such a sophisticated and diverse community.”

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