The inaugural members of the 2016 Forevermark Carat Club recently embarked on an expedition to Ontario’s first diamond mine.
Launched in 2015, the Forevermark Carat Club recognizes the top sales ambassadors annually from across the United States. The 17 inaugural Carat Club members sold in excess of 20 carats of one-carat and above Forevermark diamonds in 2015, earning them a seat on the exclusive voyage to De Beers Canada’s Victor mine in northern Ontario.
“We are delighted to honour our inaugural members of the Forevermark Carat Club with the opportunity to visit our Victor mine,” said Forevermark US president Charles Stanley. “Our core values of quality, integrity, and commitment to responsible sourcing begin at the mining level, the birthplace of a Forevermark diamond, and the world-class operation at Victor is a shining example.”
During the visit, Carat Club members received training on the mine’s rigorous safety standards, toured the open-pit mine site and process plant, and viewed some of Victor’s run-of-mine rough diamonds. Members also explored a site where the Victor mine environmental team recently planted saplings indigenous to the area, as part of its rehabilitation program following the mine’s eventual closure.
Following the expedition, Carat Club achievers flew to Sudbury, where they visited Forevermark Diamantaire Crossworks Manufacturing’s state-of-the-art cutting and polishing factory. Here, they experienced the next steps following the mine in the life of a Forevermark diamond.
The 2017 Carat Club incentive program will run through the end of this year and sales ambassadors are required to sell 35 carats or more of one-carat plus Forevermark diamonds. The top 20 achievers will receive an exclusive trip to London, England, to visit the Forevermark headquarters. They will also visit the Tower of London to see the Crown Jewels of the United Kingdom, as well as experience a behind the scenes tour of the Forevermark Diamond Institute in Antwerp, Belgium.
