Richline Group, Inc., has acquired cultured pearl brand, Honora.
“[Honora’s] chief executive officer (CEO) Joel Schechter and its president, Ralph Rossini, have created and managed a unique, branded entity that has a great product line, talented people, and long-term relationships with its clients,” said Richline Group CEO, Dennis Ulrich.
Honora is a family-owned and operated company that has been in business for 60 years.
“The entire Honora team takes great pride in the brand we have built over the years,” Rossini said. “We look forward to utilizing Richline’s expertise and vast resources to expand our brand and strategic opportunities.”
Schechter and Rossini will continue to run the company as a standalone brand within the Richline Brands division of the Berkshire Hathaway Co.
“A key goal of this acquisition is the utilization of our financial support and collaboration to fully champion Honora as a brand for domestic and International growth,” said Richline Group’s president, Dave Meleski. “Honora expands our product assortment positioning as a dominate player in the pearl jewellery category.”
