Bulova and Manchester United have signed a three-year sponsorship deal that will make it the soccer club’s official timekeeper and global partner.
“Everything we do here at Bulova is based on preserving our 138-plus years of traditions,” said Gregory Thumm, president of Bulova Corp.
“Innovation and thinking from the inside out are common traits of both Manchester United and Bulova Corp., where we continuously strive to be the best in our respective fields. I believe that sharing these core values provides the chemistry for an amazing partnership between our two organizations.”
As the club’s official timekeeper, Bulova branding will be prominent on scoreboards at Old Trafford stadium, featured on its digital advertising boards during all Premier League home matches, and seen daily on MUTV.
The watch company will also produce co-branded timepieces featuring the Manchester United crest. In addition, specially crafted Bulova timepieces will be displayed around Old Trafford stadium, including in the players’ dressing room, at the Club’s Aon Training Complex, and its offices in Manchester, London, and Hong Kong.
“Although from very different industries, Bulova and Manchester United share many common values,” said Manchester United’s Group managing director, Richard Arnold.
“Founded within years of each other, we have both grown to become global leaders in our fields and the first to achieve many new innovations and milestones. We are confident the popularity, craftsmanship, and accessibility of Bulova’s products, combined with the club’s ever-growing global fan base, will make this a successful partnership.”
