De Beers Group announced Forevermark has inscribed its two-millionth diamond, a 3.48-carat round brilliant-cut now bearing ‘2,000,000.’
The diamond was mined, cut, and polished in Namibia and inscribed at the Forevermark Diamond Institute in Surat, India. It will travel to the Forevermark Design and Innovation Centre in Milan, Italy, where it will then be set into a piece of finished jewellery by a team including the 2015 De Beers Group’s Shining Light Awards runner-up, Louise Kriek.
Once finished, the piece will become part of Forevermarks’ red carpet collection, which will be worn by celebrities at major events and award ceremonies around the world.
“The two millionth inscription reflects the continued growth of the Forevermark brand, which has gone from strength to strength since launching nine years ago,” says Forevermark CEO, Stephen Lussier. “Demand is being driven by consumers who want certainty that their diamonds not only possess the highest standards of beauty, but also come with the guarantee of being responsibly sourced.”
Less than one per cent of the world’s diamonds qualify to be branded by Forevermark.
