Alex and Ani has partnered with the Heart and Stroke Foundation of Canada to create a special ‘Wings of Change’ charm bangle. According to the brand, 20 per cent of the purchase price will be donated to the Heart and Stroke Foundation. To celebrate, the jewellery brand hosted a media event at Toronto’s Yorkville SoulCycle location where attendees participated in a cardio party spin class.
Since 2012, Alex and Ani have worked with the American Heart Association (AHA) and American Stroke Association (ASA) with the brand’s ‘Best Friend’s Set of 2’ line. With the brand’s introduction into the Canadian market, its charitable agendas followed suit.
Together, the Heart and Stroke Foundation of Canada and Alex and Ani aim to “reduce the impact of heart disease and stroke, helping Canadians live longer, fuller lives.”
The charm is adorned with butterflies, Swarovski crystals, and the words ‘faith,’ ‘resilient,’ and ‘transformation,’ in celebration of the transformative nature of the butterfly. It is to be sold between June 2017 and December 2018.
