Canadian firm Crossworks Manufacturing is going down under.
Forevermark has extended an existing partnership with Crossworks, a Forevermark diamantaire, to now include Australia. Crossworks is working with Australia-based Storch & Co. to oversee local distribution.
The diamond brand celebrated its launch in Australia with an event at the Sydney Opera House.
“Crossworks is pleased to be part of the launch of Forevermark in Australia,” said Dylan Dix, the company’s group executive.
“This brand is about a promise that is given from mine to market and I am excited to be here with our partners De Beers and Storch & Co. to launch Forevermark with retail partners who truly understand the rarity and beauty of a diamond purchase.”
Forevermark chief executive officer (CEO), Stephen Lussier, says Australia is a perfect fit for the brand.
“We partner with jewellers of the highest calibre around the world who share our passion for diamonds, and we are excited to be partnering with established jewellers, such as Musson, Percy Marks, and Diamonds International,” Lussier notes.
“Australia is a natural extension for us, having expanded extensively around the globe since launching in 2008. Anyone wearing Forevermark can be assured that each diamond is responsibly sourced, beautiful, rare, and of the highest quality.”
Daniel Storch, managing director of Storch & Co., says he’s is looking forward to the collaboration.
“We are working with our Canadian partners and authorized jewellers to deliver the world’s premium diamond brand,” he says. “I believe Forevermark will provide a great benchmark for our industry.”
