Pandora Jewelry has appointed actress Alyson Hannigan as the face of its Spring 2014 campaign.
The How I Met Your Mother star will be featured in the company’s print and digital advertisements throughout North America beginning Mother’s Day.
“Alyson’s positive attitude truly epitomizes the Pandora brand philosophy of celebrating womanhood and all the unique qualities that make women extraordinary,” said Angel Ilagan, vice-president, marketing for Pandora Jewelry, Americas.
“Hannigan is most known for her comedic roles in both television and film, but what people don’t know is she is an avid supporter of numerous charities and a loving mother of two. And with more than 600 charms that Pandora offers, we hope to help tell Alyson’s story and showcase some of her unforgettable moments, both on- and off-screen.”
Hannigan says she is “delighted to partner with a brand that helps women express their creativity and style.”
“A company that offers choice, all price points, and designs that reflect a women’s individuality, is something I am proud to represent.”
