First Jewelry Ltd. is now the exclusive distributor of Persona in North America.
Since the launch of the Persona brand in 2009, First Jewelry has been responsible for the bead and charm company’s merchandising, marketing, and distribution strategy. The new distribution plan now extends Persona’s existing direct distribution service to Canadian independent retail jewellers.
“As the exclusive North American distributor, First Jewelry will be better able to co-ordinate its sales and marketing initiatives to provide superior customer service to all Persona dealers,” the company said in a press release.
First Jewelry is exhibiting the Persona collection at Montreal’s Expo Prestige from Aug. 24 to 26.
