
Swiss watch brand Frederique Constant is reporting record results of 26 per cent growth in the first six months of 2014 compared to the same period last year.
“We are proud to have realized our best first-half year ever, and it clearly proves our product proposition—accessible luxury—continues to have great potential,” says Peter Stas, founder and chief executive officer (CEO) of Frederique Constant.
“The initial concept behind the brand was to create Swiss-made, high-quality, and innovative watches at sensible prices to let more people enjoy luxury. Still today, it is this mission that drives our passion. We would like to take the opportunity to thank our worldwide partners for their continuous support of Frederique Constant.”
The company says it’s been gaining market share in the $1000 to $5000 US price point range, with strong results in Japan, South Korea, Australia, the United States, and Canada.
“In view of a good start in 2014 and our intensive programs of merchandising, training, and promotional activities, as well as new product launches, sales growth is expected to be strong for the year as a whole,” Stas adds.
“Over the past 25 years, Frederique Constant has experienced annual growth rates of 15 per cent to 25 per cent. This year, Swiss watch exports will realistically rise in the single digits, and we will outperform the market.”
This year, Frederique Constant celebrated the 10th anniversary of its in-house handcrafted movements.