Toronto-based Gem Star and Mimran Group have signed a global licensing agreement for Alfred Sung fine jewellery.
The deal calls for Gem Star to spearhead an international campaign for a bridal collection and other jewellery. The company will also identify select country distributors.
“The marriage of a Canadian designer and Canadian diamonds excites us as a unique calling card to the world,” says Bhushan Vora, president and founder of Gem Star.
Alfred Sung—who is known for his fashion lines and fragrances—says he is looking forward to designing “a luxury collection of jewellery that is an expression of personal style and worthy to be treasured a family heirloom.”
Saul Mimran, president of Mimran Group, the worldwide owner and licensor of the Alfred Sung brands, says the new collections will fit perfectly with the company’s current offerings.
“This product category complements our bridal collections and enhances our brand reputation internationally,” Mimran added. “We’re thrilled to be working with Mr. Vora and his team of experts on this exciting initiative.”
