Rio Tinto Diamonds has introduced a collection of Argyle diamond jewellery in China.
Launched during the Hong Kong International Jewellery Show, the new line is part of the company’s ongoing investment to develop the Chinese diamond fashion jewellery market beyond bridal.
PDLG Creative Intelligence presented the latest international trends in design and how these translate into diamond fashion jewellery for the Chinese consumer.
“Trends are increasingly global and consumers around the world have the same desire: to express themselves through diamond jewellery,” said PDLG Creative Intelligence creative director and forecaster, Paola De Luca.
“I’m delighted to be able to share these global design directions tailored especially for Rio Tinto’s trade partners in the Chinese market.”
Rio Tinto Diamonds has been tracking the appetite for diamond jewellery in China over the last five years and provides the Chinese diamond trade with a comprehensive package that includes research, training, and marketing as part of its ‘The Fashion of Diamonds’ initiative.
“We entered the Chinese market in 2010 after identifying the beginning of a long-term trend of Chinese consumers adopting diamond jewellery as an every-day fashion accessory,” said Rio Tinto Diamonds Marketing general manager Bruno Sané.
“Over the ensuing years, we have been delighted to see this trend accelerate.”
