Canadian singer Kiesza rocked the Juno Awards stage in pieces from Birks’ new jewellery collection.
The three-time award winner at the event dazzled on the red carpet and podium in silver and pearl earrings and a ring from the ‘Rock & Pearl’ collection, providing a sneak peek at the line that launches in May. The event also served to introduce Kiesza as Birks’ new brand ambassador.
“Kiesza is the perfect combination of sophistication and edge; she is powerful and sincere,” says Eva Hartling, vice-president, marketing and communications for Birks Group.
“She has been wowing audiences around the globe ever since the launch of her single, ‘Hideaway’ and the viral success of her video. She is the ideal ambassador for Birks’ new ‘Rock & Pearl’ collection and wears the pieces magnificently.”
