Superstar Jennifer Lopez has released a new video endorsing her bracelet and charm collection for Endless Jewelry.
The video comes after Lopez shared her designs with her 44 million Instagram and Twitter followers.
“My new and exclusive jewellery line is designed to be fun, festive, and elegant,” says Lopez in the film while wearing the new anthracite and creme metallic leather bracelets from her collection.
“With this collection, you can express your personality through our bracelets and charms. I hope you enjoy them; the possibilities are endless.”
The Jennifer Lopez Collection by Endless Jewelry consists of five coloured leather wrap bracelets and 102 charms featuring brushed silver, as well as yellow and rose gold vermeil.
“Jennifer tells us she enjoys being a designer, and I think that’s obvious when you see the video she made,” says Jesper Nielsen, chief executive officer (CEO) and founder of Endless Jewelry.
“Having a personality such as Jennifer designing her own line for Endless, and working with her and her team, is truly priceless. Jennifer is deeply involved in the design process of each charm and bracelet. She has a very distinct style for every season, working through every single element of the design process. In the end, every item is inspired, designed, and approved by Jennifer Lopez herself.
Click here to see the video.
