U.S. consumers are now able to purchase Pandora Jewelry online.
The Danish company has launched an e-commerce platform—https://estore.pandora.net/—in the United States (including Puerto Rico) starting April 21.
The move is part of the company’s aim to offer Pandora jewellery online globally and brings its count of e-stores to eight.
PFSWeb will operate the e-store, which will offer Pandora’s full range of products, including the Disney collection.
“The United States is one of the most developed online markets in the world today, and to open our own e-store in this country is an important new step for us,” said Pandora chief executive officer (CEO) Anders Colding Friis.
“We are encouraged by what we have seen from our online offering in Europe and hope we can continue the positive trend in the United States.”
Pandora currently offers e-stores in Austria, France, Germany, Italy, the Netherlands, Poland, and the United Kingdom.
