Atlantic Engraving is doing its part to help women and their loved ones make the best decisions for their lives after a breast cancer diagnosis.
The Montreal-based company has designed a sterling silver ‘awareness ring’ in support of breastcancer.org. The piece features the pink breast cancer logo and is set with a genuine pink sapphire.
The idea for the ring grew out of a stainless steel bangle engraved with a Yiddish proverb, “Think good and it will be good.” It was designed by Zev Neuwirth, then-president of Gravure Commitment, Atlantic Engraving’s sister company, when his wife, Deborah, was fighting brain cancer. Â
“Our roots are based in honesty, integrity, and giving back to the community and charities,” said his sister, Freydi Neuwirth, Atlantic’s vice-president of manufacturing and marketing.
“Six years ago, Atlantic & Gravure suffered a devastating loss with the passing of my sister-in-law to brain cancer. She left behind her grieving husband and four young children. Our ‘awareness ring’ is the newest member of the Atlantic Engraving collection and [we] are proud to sponsor breastcancer.org.”
The ring retails for $99. Ten per cent of each sale will be donated to breastcancer.org.
