The Gem & Jewellery Export Promotion Council (GJEPC) organised India Pavilion at the 2024 JCK Las Vegas trade show, continuing its presence at this key event for the 19th consecutive year.
The India Pavilion, spanning 4,900 square feet across Level 1 and Level 2 (including the Passport Section, Diamond Pavilion, Lab-Grown, and Current Sections), features 39 member exporters. Visitors can expect to see an exquisite array of precious metal jewellery, both plain and studded, alongside loose gemstones such as diamonds, precious, and semi-precious coloured stones.
GJEPC chairman Vipul Shah stated, “The India Pavilion at JCK Las Vegas is a testament to the unmatched craftsmanship and innovative design that India offers. With USA market accounting for 30.2 per cent or US$9.94 billion of India’s total gem and jewellery exports in FY 2023-2024, it remains our largest export destination. We are proud to bring the best of Indian jewellery to a global audience, highlighting our designs and manufacturing capabilities. This is an opportunity to reinforce India’s position as a leader in the global jewellery market.”
Another highlight of GJEPC’s participation is the impressive India Design Gallery, located at L-105, Level 1, which presents some of the most beautifully crafted jewellery pieces from India. This exclusive gallery aims to showcase India’s exceptional design prowess, and its ability to meet the diverse demands of global consumers.
This year, the theme of the India Design Gallery has been divided into two captivating categories. The first, “Objet Trouvé” (Found Objects), celebrates art crafted from typically non-artistic objects—whether natural or man-made, including vintage poker chips, antique coins, collected shells, vintage Venetian glass beads, buttons, beachcombed treasures, and more. These elements serve as wells of creative inspiration for conceptualizing contemporary wearable art pieces. Among the pieces on display are a hairpin made of pinecones laced with gold and diamonds, earrings crafted with old currency notes, linear gold danglers encrusted with Adenanthera pavonine seeds and more.
The second theme, “Unusual Materials,” sparks a jewellery design dialogue between the familiar and the unexpected, combining contrasting materials such as bamboo, wood, and leather with at least 50 per cent precious metals. Jewellery designers have stepped out of their comfort zone to create interesting pieces including a bracelet articulated in gold and areca palm leaves, cufflinks crafted from leather, moss agate, gold and a discreetly fitted SIM card, and earrings designed with pistachio shells adorned with shades of plique-à-jour.
