David Yurman has announced a new partnership with seven NBA players who will serve as brand ambassadors, marking the jewellery brand’s first collaboration with professional basketball athletes. The selected players include Kyle Kuzma from the Washington Wizards, D’Angelo Russell representing the Los Angeles Lakers, Jalen Green of the Houston Rockets, Jaime Jacquez Jr. of the Miami Heat, Kevin Love also of the Miami Heat, Josh Hart of the New York Knicks, and Seth Curry from the Charlotte Hornets.
“We are thrilled to share this project with our audiences, demonstrating how connected we are as humans through artistry and craft,” Evan Yurman, president and chief creative officer at David Yurman, says. “The unwavering passion and commitment that these men bring on and off the court, and how they translate that confidence to their style and everyday lives is inspiring. When I first launched the David Yurman men’s category in 2004, I wanted to expand the brand’s appeal to a younger, more diversified client. Twenty years later, I am seeing the momentum around the men’s jewelry industry increasing rapidly, so there is no better time than now to partner with these athletes.”
According to National Jeweler, a three-part docuseries featuring Kuzma, Russell, and Green wearing David Yurman was released along with the partnership.
