De Beers Group has announced a new level of transparency in diamond sourcing will begin in 2025. Using Tracr, De Beers’ advanced diamond traceability platform, the company will provide country of origin data for all newly registered diamonds exceeding 0.5 carats in polished form.
Initially, the program will apply to rough diamonds above 1.25 carats, expanding later in the year to include diamonds above 1 carat (or roughly 0.5 carats polished) to meet G7 import requirements.
De Beers Group CEO Al Cook says, “For the first time in history, we have the technology to provide our customers with the provenance of their diamonds at scale. We know that our clients care deeply about sustainability and want to understand the good their diamonds have done. Our ambition is to offer them the story of every De Beers-sourced diamond, tracing its journey and positive impact from its origin to its crafting.”
Previously, Tracr certified the origin of diamonds sourced from De Beers as ‘DTC’ origin, indicating they came from one of the company’s four locations: Botswana, Canada, Namibia, or South Africa. This reflected De Beers’ aggregation process, which blended similar diamonds from different sources. Now, with new proprietary scanning technology and AI-driven algorithms, Tracr can trace each diamond back to its specific country of origin.
