Birks Group has announced its sales results for its FY2025 Holiday Period, the 8-week period ending Dec. 28th, 2024. The company reported a 4 per cent increase in net sales compared to the same period in FY2024. Additionally, comparable store sales during this period grew by 1.3 per cent.
The company reports the 4 per cent increase in net sales was largely driven by strong retail performance, particularly from third-party branded watches, which outperformed sales from the previous year. The company also saw significant growth in its e-commerce sector. The 1.3 per cent increase in comparable store sales was similarly attributed to the strong performance of branded watches.
Jean-Christophe Bédos, President and CEO of Birks Group, remarked on the results, saying, “Our teams have delivered good sales results this holiday period as compared to the corresponding period last year, including sales growth over last year. We continue working on improving our operations despite increased pressure on costs and margins.”
