F1 Academy has announced a new partnership with TAG Heuer, naming the Swiss watchmaker as an Official Partner and the first-ever Official Timekeeper of the all-female racing series.
TAG Heuer was the first luxury brand to feature its logo on a Formula 1 car in 1969 and the first to sponsor a team in 1971. Now, the brand is bringing its focus on innovation and performance to F1 Academy, with a partnership aimed at supporting female talent and contributing to change in motorsport.
As part of the collaboration, TAG Heuer has designed one of the new F1 Academy partner liveries for the 2025 season, which will see the series expand to 18 cars. Aiva Anagnostiadis, a 17-year-old Australian driver, will drive the ‘TAG Heuer operated by Hitech’ car during her rookie season this year.
The new TAG Heuer car and race suit, revealed today, feature the brand’s distinctive red, white, and black colors. Anagnostiadis’ engine cover is also emblazoned with the phrase “It’s not a man’s world anymore.”
TAG Heuer CEO Antoine Pin, says, “The values of F1 Academy perfectly reinforce the commitments and ideals of TAG Heuer where innovation and performance are on par with our egalitarian spirit and our openness to all. We are honoured to continue our indelible connection to motor racing by becoming Official Partner and Official Timekeeper of F1 Academy.”
