British model Poppy Delevingne has been named the new brand ambassador for Thomas Sabo’s ‘Glam & Soul’ collections.
The announcement came at the unveiling of the German company’s Spring/Summer 2013 line in London. Other highlights included a look at ‘Golden Silver,’ a collection of 18-karat yellow and rose gold-plated silver.
“Together with Susanne Kölbli, our creative director, I carefully follow trends in fashion, add to them, and transform them with our own statements,” said company founder, Thomas Sabo.
“Today, individuality is what counts above all else in the spirit of the fashion of our time. Eye-catching individual, bi- and tri-colour pieces, and combinations made of 925 sterling silver and gold are therefore our new highlights. The design language of Thomas Sabo ‘Golden Silver’ is intended to reflect the personal expression of the wearer to an even greater extent.”
The event also saw the naming of violinist David Garrett as the company’s brand ambassador for the ‘Rebel at Heart’ collection.
