Have you ever had a negative life experience open the door for you to discover a new reality? For the past several years, I have focused on helping others reconnect with the modern-day customer by conducting business founded on the core principles of trust, honesty, and integrity. In a...
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After weighing several advertising media options, jewellery stores often find radio seems advantageous, based on the relatively low cost per listener, good demographic targeting by station, and large local coverage. But just the mere fact of placing radio ads doesn't guarantee stellar results.
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While well-intended to give consumers a better gauge by which to evaluate and select a diamond, the 4 Cs by themselves have become a propellant toward the commoditization and shrinking margins of these precious stones. Largely, this has happened through the relative availability of information on the Internet, the...
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Science tells us Labradorite's telltale labradorescence is a reflection of light off its twinning surface, creating a spectacular play of colour when viewed from different angles. But for Canadian designer Rodica Frunze, the translucent feldspar's glow—reminiscent of the Aurora Borealis—holds deeper meaning.
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Three words grace the glass wall of Martin Bunting's office: truth, transparency, and teamwork. As the recently appointed CEO of Calgary-based ammolite jewellery company, Korite, he is tasked with growing the brand in North America, Europe, and Asia. And he's relying on truth, transparency, and teamwork to help him...
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The best way to gauge the growth, direction, and trends of any industry is by listening to what is being spoken about at the retail level. Even though companies and industry leaders aim to drive the market by introducing new products and trends, ultimately, retail sales associates and consumers...
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Crimes in the jewellery industry don't always have to be violent or forceful. Some savvy criminals have taken to cyberspace; instead of stealing your physical inventory, they're opting to target your bank account or hard drive directly. The scariest part of all is they don't have to be forceful...
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As the sun and heat poured over me, I walked closer to the edge of the pit. I was in Liberia's diamond country, and steppes of shovelled rocks had been dug out of the surrounding forest. The two miners didn't miss a beat. Shovelling away the heavy dirt, they...
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Inspiration for jewellery design comes from many sources, such as client input, gemstones, nature, architecture, narrative, and fantasy. These often work in combination to produce the finished piece.
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Throughout the year, I see and speak with hundreds of jewellery retailers at industry events, including JCK Las Vegas and AGS Conclave, and so many of them have the same concern. They've heard plenty about how essential multi-channel marketing is in today's crowded, competitive marketplace, but they know they...
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