The jewellery you just bought from a stranger looks like gold and acid tests might even indicate that's what it is. But are you sure? More and more, jewellers are falling victim to a scam involving a metal alloy similar to stainless steel.
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I want to share valuable insight into some of the best one-liners I use to help me connect with my customers, get them to relax, and to establish trust. It all goes back to my philosophy in Modern Day Selling on creating a showtime experience while selling your customer....
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Notwithstanding global events and the current downturn in the luxury market, the 33rd edition of the Hong Kong International Jewellery Show and the third edition of the Hong Kong International Diamond, Gem & Pearl Show concluded with a combined attendance increase of 5.4 per cent over last year.
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I am excited to start a new series on what I see is the proper way to build a large loyal and dedicated customer base. Over the course of the next several articles, I will share secrets to success that have made my selling career fun, easy, and effective.
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Have you ever really thought deeply about the concept of closing a sale? For many sales associates, this part of the process can be very complicated and complex. In fact, it often is the toughest part of the sales presentation.
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When the price of gold skyrocketed to record-breaking heights a few years ago, silver became the 'go-to' category.
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Early Indian legends offer one explanation for the creation of emeralds. It is embodied in the story of Fura and Tena, two humans created by the god, Ares, to populate the earth. As the story goes, Fura's disobedience angered Ares and he turned them both into two steep cliffs,...
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David Barthau is big on personal history. As head of Barthau Jewellers in Stouffville, Ont., he's proud of his family's 47 years in the business, which is partly why he decided to create a signature watch line.
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Much has been written and debated among the trade about the current troubles facing the diamond industry. Not a day goes by we are not bombarded with headlines about the high price of rough or theories on how to make selling diamonds profitable again.
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Nobody likes tension, but when it comes to jewellery, it is sometimes a necessary requirement. When Vancouver designer Andrew Costen decided he would make a claspless bracelet set with gemstones along a platinum wire, he knew creating the right amount of tension would be the biggest challenge. Too much...
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