Connecting with the modern-day customer

A sales pitch has unlimited potential—it may be quick, easy, and effortless. But it may also be a long-winded, drawn-out marathon. The final outcome is going to be based solely on whether you truly connected with your customer or not. From the moment he or she walks through the...

+ Read More

Tea and the secrets of staff retention

Staff retention a concern? Consider this scenario. Imagine you're a front-line employee working at a mundane job. It's so boring you simply go through the motions. You're on autopilot, counting the hours and minutes until your shift is over and you can go home and do something you enjoy....

+ Read More

Your irresistible offer

As a customer, you've no doubt received scads of sales pitches from companies trying to sell you something, the vast majority of which you ignore, tune out, or reject outright. When the tables are turned and you are the one making the proposal, there are three key elements you...

+ Read More

Customer service motivation

Someone once said that life would be easy if it wasn't for other people. Making a living, however, usually involves interacting with those around you. Your job may be fine when customers are pleasant and everything goes well. Sooner or later, though, unavoidable delays, foul-ups, and interruptions can make...

+ Read More

Stock up on the right bait

In this last article on fishing for sales, we will examine the final key ingredient to finding success in fishing, and how it relates to the world of retail sales. So far, we have discussed finding the proper location (i.e. the hot spots) and using the right equipment (meaning,...

+ Read More

Are you using the right equipment?

Last time, we discussed the importance of finding the right location—or hot spot—when it comes to fishing and sales. Now we turn our attention to the importance of using the right equipment, by which I'm referring to your selling skills and knowledge.

+ Read More

Finding the hot spots when selling

Last time, I shared with you the concepts of successful fishing and how it relates to the sales floor. In short, there are three important things you will need to find success in fishing: the right location, the right equipment, and the right bait. If you are missing anyone...

+ Read More