We close out this series on the four basic customer types by focusing on our main goal, which is that of creating the simple-minded customer. Every customer that you sell has the potential to eventually become one of these. What is a simple-minded customer, you ask?

Last time, I shared with you three keys to successfully sell a 'demanding' customer. Now, we move on to selling the 'analytical' customer. In order to successfully sell these clients, you must bring your A-game to the table.

Last time, I shared with you three ways to successfully sell a 'guarded' customer. We now turn our attention to selling the 'demanding' customer.

Over the years, we have been trained to understand the four basic personality types. Some use animals such as lions, monkeys, giraffes, and turtles to describe them. Others use words like, 'dominant,' 'expressive,' 'amiable,' and 'analytical.' This concept is very effective in understanding your customer and teaching you how...

Today, I want to share some fresh insight into the art of closing a sale. For starters, I have one very important question to ask. Have you ever really thought deeply about the concept of closing a sale? I am not talking about the usual tactics you hear about...