Tatler’s jewellery editor Jessica Walsh was quoted on Holition’s website as saying, “What excites me is we’ve brought together the oldest magazine in the world with an industry steeped in heritage and tradition, and combined the two to create a ‘first-time’ digital innovation. Digital technologies are changing the way in which people interact with both media and brands.”
Fast forward to 2015 where AR technology is being embraced by companies around the world as a means of reaching consumers in new and exciting ways. In a recent Retailigence article by marketing consultant Lior Levin, AR is praised for its ability to localize businesses, improve purchasing accuracy, and enhance online shopping experiences, effectively “changing retail and altering consumer mobile purchasing decisions.”
“Whether it is tools that let you try on clothes virtually, apps that help you find your favourite restaurant, or new ways for consumers to interact with a brand, AR is already making an impact on retail,” Levin writes.
He suggests retailers think about possible AR strategies for their businesses today so they can stay relevant in the industry. “Anyone who doesn’t have a plan in place soon may find themselves being forced to play catch-up later and at a serious disadvantage to better-prepared competitors.”
