No doubt millennials have been the focus of the jewellery industry for the last several years and the same is true for watch brands. Their desire to seek out the unique make them a natural choice for luxury watch brands, which tend to play up their heritage and place within horological history.
“Millennials have money and will spend money on a nice watch,” says Jeff Morrison, president of Specialty Watch Resource. “They want something special and they want an experience. And when they’re ready to buy something, they go to a jeweller that specializes in the unique and different.”
Blue dials and straps, ultra-thin timepieces, and new twists on all-time classics were some of the more noteworthy trends at the fair, some of which are displayed within these pages.
Next year, Baselworld runs from March 23 to 30.
