Keep social media secure
After the proposal takes place, your newly engaged customers should follow a few simple social media safety guidelines to better protect the ring and themselves.
Don’t focus on the ring
Today, the ring ‘selfie’ may be a rite of passage for many, but pictures prominently featuring the ring itself are more likely to catch the eye of a jewellery thief.
Increase privacy settings
If a close-up photo of the new sparkler must be shared online, accounts should be set to private. This allows only the eyes of an approved audience to view the ring. The fewer people who have access to the customer’s social media profiles, the lower the risk.
Don’t announce an empty house
Encourage customers to be wary of vacation countdown widgets, RSVPs to Facebook events, check-ins, and location services. Anything telling a stranger exactly when a couple will be away from home is dangerous. While it is likely the ring will be worn after the proposal, a thief may be enticed to look for other precious items left at home.
Make sure the ring fits
Ensure your customers come in for a professional sizing after the proposal to confirm the ring fits comfortably without risk of falling off. This is a great way to engage with the couple and form a lasting relationship. While they are in the store, have each person make a wish list—you never know when they may need a few hints for a gift. A few items should do the trick!
Know when to remove the ring
To prevent loss or damage, the ring should be removed before swimming or when in cold water (when fingers constrict), exercising or playing sports, applying lotion or sunscreen, or using household cleaners, to name a few.
Knowing where to store the ring when not wearing it is equally important for your customers—they should make sure it’s in a safe, secure place that does not leave it at risk for theft, loss, or damage. Encourage your customers to keep their jewellery items away from open drains!
