Clean and care for the ring regularly
Regular maintenance is essential to keeping the ring sparkling like new. Encourage regular professional cleanings and send reminders at least twice a year. In between professional cleanings, recommend using warm water, a mild dish soap, and a soft-bristle toothbrush for cleaning diamond engagement rings.
You should also encourage twice-yearly inspections for loose stones, bent prongs, or any other damage that may not be visible to the untrained eye. This could prevent a much greater loss if detected and fixed right away.
Caring for the ring also means making sure it is protected for all its worth. Remind customers of the importance of an updated appraisal at least every two years, to account for fluctuations in market values of their stones and precious metals. Insurance should be adjusted accordingly to ensure adequate coverage for the newly valued item.
Promote available resources
If your bridal customers are looking for more ways to keep their rings safe and sparkling, let them know about different care guides available. These resources are filled with time-based checklists for year-round ring care and are often free of charge!
Remember, jewellers are not licensed brokers or agents, and cannot sell or offer advice about insurance coverage.
Trina Woldt is the vice-president and chief marketing officer of Jewelers Mutual Insurance Group. She joined Jewelers Mutual in 2014 as a marketing executive with more than 20 years of experience. Prior to working at Jewelers Mutual, she held various positions at mcgarrybowen, American Girl, and the Paine Art Center and Gardens. Today, Woldt serves on the board of directors for Jewelers for Children (JFC)—a nonprofit organization in the jewellery industry raising funds to support children in need—as well as for the Women’s Jewelry Association (WJA), whose mission is to help women in the jewellery and watch industries advance and develop professionally. She can be reached via e-mail at twoldt@jminsure.com.
For resources regarding safety and security when carrying or working with jewellery, visit JewelersMutual.com. Jewelers Mutual Insurance Group is the only company specializing exclusively in jewellery insurance in Canada and the United States. It is licensed in Canada and all 50 states.
