Culture and values
Family business owners actually have the opportunity to teach and pass along their personal and business values to the next generation of family managers and owners. In turn, these family members really take pride in upholding these values and integrating them into their day-to-day work and personal activities. These beliefs transcend into the business and create a strong organizational culture and values. This can create a major benefit for families in business.
Legacy
Families in business have an opportunity to create a lasting legacy, which brings with it a sense of accomplishment and a strong feeling of pride. Building on the efforts of their forefathers is a strong motivator for subsequent generations to become stewards of the family business and carry it to new heights. This lasting legacy also helps create a loyal client base. We often see families that have been buying their jewellery from the same store for generations. It’s clear customers also enjoy this sense of legacy or tradition in their own family.
