Quality counts
In the workshop, a combination of both traditional and innovative jewellery-making techniques are used with the finest stones available and realized into exquisite designs. Each creation is a meticulous work of art. The entire process represents a craftsman’s lifetime culmination of skills and discipline.
Generally, it takes two to six months to create a Dehres masterpiece. Sometimes, however, it can take as long as one year to complete a complex design. “Our extensive and versatile inventory, coupled with efficient production capabilities, allow us to complete production faster than the average workshop with this calibre of quality,” says Ronen.
Two of the core values Dehres emphasizes most in its business philosophy are trust and integrity. “We never put our reputation at risk or acquire diamonds or gemstones from questionable sources,” says Ronen. “All our stones are conflict free. Sustainability and ethics play a great part in our business, and we’re committed to honouring them.”
Dehres also prides itself on providing gemmological reports from recognized institutes for gemstones, which provide proof of authenticity and origin. All Dehres jewellery is produced in compliance with internationally-recognized Best Practice Principles (BPP), and is soon to become certified with the Responsible Jewellery Council (RJC), which means it is abiding by the international standard code of responsible practices.
“We are one of the few companies in the world invited to exclusive diamond and precious gem mines to have a first-hand view of the rough stones coming into the market,” says Ronen. “We are privileged and extremely proud to provide our customers with ‘masterpieces from the source,’ and are excited to have these beautiful jewels in Canada.”
Canada bound
Over the past two decades, Canada has made a name for itself on the global stage. What was once a relatively small international player, now shows great potential. “Canada is known for hockey and maple syrup,” Ronen jokes, “but it is now on the map with its political changes, increase in exports such as diamonds and oil, and rate of immigration—securing a lot of wealth for the country.”
Canada not only offers a market for economic growth, but it also comes with safety and security. “Canadian cities are safe, and when we’re handling high-value goods, it’s an important factor to consider,” Ronen explains.
According to Ray, no calibre of jewels similar to Dehres exists in Canada. “We are known for carrying exceptional jewellery and can provide the Canadian market with an extensive range of white and fancy coloured diamonds as well as other valuable precious gems. This sets us apart because a retailer may not have the resources to acquire the same variety and quality as we have,” he says.
Historically, a client would make a request to a retailer which would often not be met due to its scale or limitations. Dehres has the unique products and infrastructure to enable efficient delivery, which is why customers look to them for their jewellery needs.
“Dehres is targeting a specific small handful of jewellers across Canada,” explains Ray. “This isn’t the brand for every store. It’s a niche market, but we have a solid infrastructure to facilitate any request coming to us.”
The company already has a vast inventory available in Canada. In the case of exceptional requests, fortunately, Hong Kong is only an ocean away and houses a deep and extensive collection of loose gems and finished pieces available to be shipped and delivered. It’s an efficient operation.
“Setting up a Vancouver-based office means we are positioned to expand and promote our brand worldwide by ensuring positive exposure and influence in the North American market,” says Ronen. “Ultimately, our goal is to work with important jewellers and jewellery brands in every major Canadian city. We’re thrilled to be here and to build relationships in this new and exciting market.”
