Price considerations

Smaller jewellery stores typically deploy fewer than six analog cameras connected to a DVR. In most cases, the retailer selects these systems because the price is attractive, even though they often deliver low-quality video and, with so few cameras, insufficient coverage of the space. DVRs can also be prone to maintenance issues and failure. Not only is it an expense to maintain, it can mean your system is out of commission while the DVR is replaced.

While IP cameras may seem more expensive compared to their analog counterparts, they have become very cost-effective in recent years. Not many years ago, an IP system would have only been more cost-effective when 32 cameras or greater were required. Today, HDTV-quality IP cameras, new storage options, and off-the-shelf hardware components used for network video have all decreased drastically in price. This makes the use of IP in small systems (up to 16 cameras) a reality, while delivering the benefits of better image quality, increased functionality, intuitive management, and better scalability.

When price is a significant factor, cameras with on-board memory are an effective solution. Built-in SD memory card slots turn each camera into individual recorders. Depending on image quality and frame rates selected, a 16 GB SD card can deliver high-definition storage at a cost of about $30 per camera.

Cameras act as a deterrent to thieves, and can be used to help law enforcement make an arrest when a theft occurs. Equipment costs for an average retail location are manageable, and the hardware outlay can be largely offset by preventing even one significant jewellery theft.

Assembling your system

Video security systems have become much easier to use in recent years, but selecting the right cameras and installing them properly takes some expertise. Since jewellers must safeguard small items that are extremely valuable, it may be wise to consult with an experienced systems integrator to ensure you get the best system for the space. Here are a few more points if you’re considering installing a camera system.

Frame your shot

Isolate high-importance areas of your space, such as open display cases of valuable merchandise, and commit a camera to identify any persons in that area. Too often, only cameras producing wide-angle shots over a large area are deployed. These are useful to generate an overall picture of the store and of customer movements, but they are of little use to identify specific people.

Install enough cameras or the right ones

One of the most common mistakes is using too few cameras to cover an area. When the goal is to get an identification shot of every person entering the store, dedicate a camera to the entrance that will deliver a head-and-shoulders shot. And again, if the door faces outside, consider a WDR camera that can compensate for the backlit conditions. Technologies like 360-degree view IP cameras, covert digital cameras, and HDTV/megapixel cameras can actually cover more space when installed properly.