Brave new world
Just as they bend to economic changes, the clever duo at Serafino is also open to discovering and incorporating new technologies in their line-up of services.
They tap into their engineering, creative, and business minds to determine if a traditional or high-tech tool will be the most efficient and yield the highest quality results.
Future forecast
Spending an evening with Morf and Serafino over a bottle of wine and a beautiful meal (Italian, as you may have guessed) was energizing. Their positive outlook and eagerness to keep broadening their horizons is contagious.
“Change brings new challenges,” they say almost in unison. They look forward to the evolution of the jewellery industry and are curious to see the innovative thinking of other bench jewellers who embrace the exciting new world of change.
Kate Hubley is owner of Montreal design house, K8 Jewelry Concepts Bijoux. She is also a Fellow of the Gemmological Association of Great Britain (FGA) and a 2015 Saul Bell Award recipient. Hubley can be reached at kate@k8jewelry.com.
