By Jeffrey Ross and Patti Moloney
It’s that time of year when fine jewellers start to think about the coming buying season and complementing stock staples with new and emerging trends. Brands like Michael Kors and Gucci are successfully using non-traditional materials like ceramics, bamboo, plated base metals, enamel, and plastics in their jewellery, much to the delight of cutting-edge consumers. This growing segment of clientele is driven not by the value of precious metal used in the jewellery, but by the statement it makes and the brand name attached to it.
