By Steven Domingue
In the early days of the Internet, there was a land grab within Google search results pages where ranking for generic, high-volume keywords led to riches for some and left countless others scratching their heads. Throughout all this, many businesses with the courage to go all in with organic search engine optimization (SEO) became wildly successful. Fast forward to the present and you’ll find a new frontier in the form of local search, one with less competition and ample opportunity for success.
