It’s not over until it’s over
You can continue to build excitement for a brand or designer long after they’ve left the store. Posting images on social media allows clients to relive all the excitement of the trunk show and it’s a way of getting people to look forward to your next event. You can also follow-up directly with key clients who were unable to stop in by sending images of pieces you feel confident they’ll like and use the opportunity to build excitement for your next event. Keep in mind it’s a challenging environment out there in the consumer world; bombarding clients with too many events may actually work against you. Make sure what you are presenting to your clientele is thoughtful, interesting, and an experience not easily forgotten.
Elizabeth Bonanno is owner ofThe EAB Project, a luxury brand development agency dedicated to the artistic integrity of the designers on its roster, mapping out the trajectory of their careers, and working to create a strategic and mindful plan of action for their retail partnerships. She can be reached at elizabeth@theeabproject.com. Â
