Modernization is the focus of T-GOLD, VicenzaOro’s technology show, which runs in conjunction with the fair and draws techies from across the jewellery industry.
So what’s the next big thing in machinery? According to Daniel Kundakci of Canadian wholesaler, European Design Jewellery, laser engravers that provide more cutting options, as well as deeper cuts, are poised to attract interest among retailers. Machines that build designs from gold dust rather than wax may also appeal to manufacturers, he says.
“For companies that do a lot of casting, that might be the next big thing for them, as it eliminates the wax process,” says Kundakci, whose company distributes laser machines.
The next big thing, of course, is the focus of TrendVision, the fair’s independent research centre, and its creative director Paola De Luca. TrendVision 2014 provides an 18-month look ahead at the hottest designs manufacturers should keep in mind when creating upcoming collections.
According to De Luca, there are five consumer profiles to consider.
- The ‘minimalist’ encompasses generation Y (i.e. 20 to 35 year olds) and generation X (i.e. 35 to 55 year olds) who are price-conscious and, therefore, buying quality, collectable pieces that can be personalized, such as bead jewellery. Chunky, soft links will be in demand, as well as layers of long chains.
- The ‘creative’ consumer is very young, eager to spend money to keep up with trends, and fascinated by technology and design. Colour is key for this group, as are unusual gemstone cuts.
- The ‘authentic’ shopper is older and sophisticated and looking for product inspired by local flair and crafted nearby. Recycled metals and gemstone pieces are favoured by this group.
- The ‘nostalgic’ is fascinated by cinematography and history, their taste in jewellery leaning toward vintage esthetics, appliqué, carved gemstones, and filigree.
- The ‘Bohemian’ is artsy and a nomad at heart. Sliced agate or minerals, embroidery and textile, leather, weaving, talismans, and amulets resonate with this group.
VicenzaOro ‘Spring’ runs from May 18 to 22.
