American Gem Society (AGS) and AGS Laboratories have appointed Luxury Brand Group (LBG) as its public relations and brand development agency.
The California firm will work closely with both organizations to build continued brand awareness with key consumer and trade targets through strategic public relations initiatives.
“American Gem Society is thrilled to begin our partnership with Luxury Brand Group, and excited to move forward with the next step in our growth,” said AGS chief executive officer (CEO) and executive director, Ruth Batson.
“We and Luxury Brand Group have known and worked alongside one another for many years now. They were the natural selection when considering an agency that would properly tell our history, cultivate our motives, and dispatch our new initiatives.”
LBG president and CEO Frank Proctor said he is excited about the new partnership.
“We are looking forward to working with the talented team at American Gem Society,” he added. “We have worked in conjunction with the organization many times throughout the years and have continued to sustain an incredible relationship. We value the efforts of American Gem Society and feel we understand its messaging, its ideals, and its target. The days to come will be a new and exciting journey for the society—we are eager to assist in its development.”
