The American Gem Society (AGS) has launched a new addition to its ‘Find a Jeweler’ search tool on its website, ‘Find A Professional Jeweler.’
The new addition highlights credentialed industry professionals while reminding consumers of the importance of shopping with qualified jewellers who are up to date on their education and certification. The new tool is accessed from the AGS homepage or directly via its own URL www.americangemsociety.org/findapro.
“AGS is pleased to highlight our titleholders and promote the importance of continued education and recertification,” says Ruth Batson, American Gem Society and AGS Laboratories CEO. “If a consumer meets a jeweller, they now have an unbiased way to learn more about that jeweller’s commitment to education, ethics, and professionalism.”
The tool provides information about the jeweller, including their AGS credentials, if they have completed their recent recertification, and whether or not they recently attended Conclave. Visitors can hover over the icons next to the title, certification, and Conclave to read an explanation of each and its valuable place within the fine jewellery industry.
