Ariana Grande, the new face of Swarovski

by Tamanna Bhasin | August 6, 2024 10:26 am

Grande pictured wearing Swarovski. — Grande says, “I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.” Photo courtesy Swarovski

Grammy-winning singer, songwriter, and actress Ariana Grande confirms her newest role—the face of Swarovski’s 2024 holiday campaign. The Austrian fashion brand’s end-of-year campaign featuring Grande will line up with the release of the star’s latest movie, Wicked.

“Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world, and I am thrilled that she is joining us as Brand Ambassador,” Swarovski global creative director Giovanna Engelbert says. “Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”

Speaking of the announcement, Grande says, “It’s an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewellery, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”

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