Birks & Mayors’ comparable store sales at its Canadian locations increased by four per cent during the holiday season.
Overall, the company said sales were up five per cent on a consolidated basis from Nov. 4 to Dec. 29 over the period last year from Oct. 30 to Dec. 24.
U.S. comps experienced a six per cent climb.
Birks & Mayors says the stronger sales results reflect an increase in the average sale.
“I am very pleased with our sales performance during the holiday period, especially with the success of several of our new initiatives, including the complete transformation of some of our stores and the very successful introduction of several new Birks product collections in Canada,” said Jean-Christophe Bédos, the company’s president and chief executive officer (CEO).
“The success of these new initiatives, along with the efforts of our dedicated team, were the primary drivers of our higher comparable store sales performance. As we enter our fourth fiscal quarter, we believe the success of these new initiatives, along with our continued commitment to provide superior customer service and product selection, will allow us to carry the momentum we established during the holiday period into the fourth quarter and result in continued sales growth and improve our bottom line profitability for the year.”
