Montreal, Que.-based luxury fine jeweller Birks has unveiled a new concept store at Royalmount, Montreal’s highly anticipated luxury megamall. The 46m2 (500 sf) location, designed by the French luxury retail architecture firm Landmark Architecture, celebrates the brand’s 145th anniversary and Canadian heritage.
Drawing inspiration from Canadian landscapes, the design seeks to capture the long-standing brand’s desire to blend luxury with modernity. Upon entering the store, customers are enveloped with soft curves, warm tones, state-of-the-art lighting design and signature blue hues.
“With this new store concept, our goal is to offer clients another opportunity to immerse themselves in the World of Birks, while highlighting the craftsmanship, design, beauty and value of our collections,” says Jean-Christophe Bédos, president and CEO of Birks Group Inc. “This new store, entirely dedicated to Birks’ own jewellery collections, redefines and elevates the brand experience.“
