Blue Nile develops Arabic language website

by eyetee | August 19, 2014 3:02 pm

[1]Online retailer Blue Nile has launched an Arabic version of its website, allowing consumers in the United Arab Emirates (UAE) to shop in their native language.

“Blue Nile began serving the UAE in 2011 and has developed a loyal customer following, resulting in one of the largest average-order sizes we see in our international markets,” said Jon Sainsbury, president of international.

“This enhancement will make the process of finding the perfect engagement ring or fine jewellery gift even easier for our customers in the region.”

Blue Nile operates websites in English, French, Spanish, Japanese, and traditional and simplified Chinese.

Blue Nile’s entire collection of fine jewellery is available in the United Arab Emirates; consumers will also be able to buy loose diamonds from its selection of more than 130,000 independently certified stones.

Source URL: https://www.jewellerybusiness.com/news/blue-nile-develops-arabic-language-website/

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