Online jewellery retailer, Blue Nile, is planning to open a new webroom later this year in Salem, N.H. This will be the company’s sixth location.
“The webroom experience will offer people in the Boston metro area a new way to shop for the symbol of life’s celebrations including diamonds, engagement rings, and fine jewellery,” says Blue Nile CEO, Jason Goldberger.
Webrooms are hybrid online/offline shopping experiences where customers are able to access a catalogue of graded diamonds from in-store tablets. Purchases can be made in-store with the help of a consultant or at a later time from the customer’s own smartphone, computer, or tablet.
Today, Blue Nile has webrooms in New York, Oregon, Virginia, and Washington.
