The Canadian Jewellers Association (CJA) is rebranding itself to better reflect its mission and breadth of services.
The new look includes a redesigned logo meant to convey CJA’s role in servicing its members, as well as establishing and communicating trust and credibility in the jewellery industry.
The design is based on intersecting hexagonal gemstones, which represent CJA members and the industry at large. The gemstones’ multicoloured facets symbolize the association’s multiple roles of leadership, development, support, and advocacy.
In addition to the new logo, CJA is also giving its website an overhaul. Set to launch in the next few months, the site will offer more relevant and timely content, as well as better navigation. As with the current website, consumers will be able to search for CJA members.
“Our rebranding, website, and marketing focus comprise the new face of CJA, and we are proud of this presentation,” says association president and chief executive officer (CEO) J. David Ritter.
