In an effort to help the Canadian Women’s Hockey League (CWHL) connect with its fans, the five-team league has decided to partner with Canadian jewellery brand Hillberg & Berk in a two-year live broadcasting deal beginning with the 2016/2017 season.
In honour of the partnership, Hillberg & Berk gifted all 125 CWHL players and team staff with a pair of sparkle ball earrings, as well as another pair to gift as part of Hillberg & Berk’s “Random Act of Sparkle” campaign.
The earrings feature hand-set crystals with a Hillberg & Berk printed silver cap and are available in more than 20 different colours and four sizes.
The brand, noted for its partnership with Canadian ice dancer, Tessa Virtue, hope to work the CWHL and help address the injustices women face in the sporting world.
“It’s such a joy to see our vision and passion on women’s empowerment come to life through the ladies of the CHWL team, says Hillberg & Berk CEO, Rachel Mielke. “Many of the women on the team are olympic gold medalists and no one is talking about them—we are looking forward to raising the profile of the team through our partnership to highlight the amazing sportswomen they are.”
